Draft outline — to expand. The section headings below follow the copy deck (§12, M1). Replace this note and the placeholder lines with the full text.
The problem: we rank leaders on gut feeling
Placeholder — the state of the art is vibes: we judge leaders on debate zingers and ad spend.
The idea: a perception score built from real coverage
Placeholder — what if we measured how a leader actually comes across, from what's written about them?
The 40 timeless traits — and why "timeless"
Placeholder — honesty, courage, empathy, decisiveness… traits that great leaders shared across eras.
Weighing the source: why cross-aisle praise counts more
Placeholder — praise from an opposing outlet (β1.2) carries more signal than applause from a friendly one (β0.8).
From raw signal to a 0–100 score
Placeholder — how thousands of sentences roll up into a single, comparable number.
Friction: how dishonesty and toxicity pull a score down
Placeholder — negative traits subtract; moral failures weigh heaviest.
What WATT is — and firmly is not
Placeholder — a directional perception score, not a verdict on ability or a prediction of outcomes.